SEM - Search Engine Marketing
Simply, Search Engine Marketing is the process of using online directories (such as superpages.com, yellowpages.com, qwestdex) and pay per click services (such as google adwords) to promote your business. These services normally offer tools to create and maintain your online presence, making it possible for a consumer with fairly average computer knowledge to setup up and maintain. Being tailored to self promotion these programs are made with a extensive back end, which means more work for companies that create them, leading higher costs for the consumers. With a service like this you can easily pay over $100 per month without a return, and only with large monthly investments can you begin to see some type of success with your online marketing. This leads us to the more difficult but extremely successful service of...
SEO - Search Engine Optimization
There are many opinions and falsities floating around the internet about the actual process of Search Engine Optimization. Put plainly, Search Engine Optimization is the process of modifying all influencing factors on your webpage to make the search engines place you in the keyword categories you desire. There are many companies out there that offer partial or “black” SEO tactics and should be avoided at all costs for improper SEO actually causes a reverse of the desired effect and forces lower rankings. National PC Solutions provides one of the most comprehensive SEO campaigns in the industry, combining market research with extensive knowledge to create a custom SEO plan for each and every one of our clients. Whether it is with our company or any other, here is a brief overview of the services you should look for in order to ensure a lucrative SEO campaign:
Market Trend Research:
The most common mistake of any client/company is the assumption that your clients are searching just one high traffic keyword phrase. Remembering that everyone searches differently, we utilize extensive market trend research allowing us to pinpoint what phrases your potential clients are searching, the amount of monthly searches for those phrases and the amount of competition that we will face in order to get you top page placement. This grants us the ability to give solid numbers and create a completely customized optimization plan that will not only increase your traffic but start making you money within the first month.
On-Site Optimization:
Broken down simply there are two major factors that determine your online placement, the ability for spiders (search engine bots that "crawl" your webpage) to identify what your website is about, and the amount of times you are mentioned on other high rank pages for those categories. On-site optimization is the process of tailoring your index page to quickly convince the spiders that your webpage is a prominent figure for the keywords you are optimizing for. Through the use of Meta tags, alt descriptions, title descriptions, keyword density and many more factors we are able to transform your index page to be perfectly in tune with what we want the spiders to see. After that is complete, we move on to the second phase of optimization and begin placing your website around the web through...
Backlinking/Bookmarking:
Through a complex combination of backlinking, bookmarking, social networking posts, blog post and forum post we are able spreads mentions of your website throughout the internet quickly and with a high level of efficiency. This part of the SEO process is where expertise plays a big role, by bookmarking too quickly or with no abandon you can easily cause your website ranking to be lowered due to the spiders identifying you as a spammer. Our company employees only highly trained professionals and inspects all bookmarks to ensure quality and integrity for each and every one of our clients. This process can take anywhere from 2-8 weeks depending on your starting position and the amount of competition in your market.
After we have achieved top page placement in many categories tailored directly towards your clients monthly maintenance is required to keep your placements from slipping down the rankings and disappearing from the engines all together. Many companies that are looking to make a quick buck try to sell their clients on one time SEO services, not taking into account the future of that clients business. At national PC Solutions we provide full solutions with maintenance, without a contract or obligation. We only want you to continue using our services if you are making money, just like you would do with any other advertising for your business. With a %100 success rate we can guarantee that our services will at least double your investment within the first two months, and continue to grow from there. And with the lowest market rates, starting at $299 a month, and our %100 guarantee there is virtually no risk to our clients. For further information and a complete list of our services please download our SEO Package or call us 24/7 at 1.888.588.2188.
Mike Donato
President, National PC Solutions
